How HR and Marketing Can Work Together featuring GoCo | September 2021 #HRforAll

On the cusp of The Great Resignation, HR and employee communications are more important than ever. A partnership between HR and marketing can return benefits ranging from attracting great talent to improving the perception of HR to talent retention, a strong HR and marketing partnership is becoming a must.

In this month’s #HRforAll Twitter chat, we’re partnering with GoCo to talk about how HR and Marketing can work together to support the business. Join the conversation on September 14, 2021 from 1 to 2pm EDT on Twitter at the hashtag #HRforAll.  

This chat is sponsored by GoCo, an HR software solution that helps small and mid-sized businesses consolidate HR in one, easy-to-use solution. 

What I love about GoCo is they have some incredible reviews — winning awards on G2.com like Easiest Admin, Best Customer Support, Easiest to Use, Easiest Setup, Best Results, and more. 

Check out The State of HR in 2021 report, which shares the findings of GoCo’s latest research that surveyed hundreds of HR professionals to reflect on what’s changing in 2021, and what’s ahead for the future of work. 

Twitter Chat Questions

1. Does your HR team currently have a strong partnership with marketing at your company? What does that look like? 
2. What do HR professionals wish Marketing knew about HR?
3. HR and marketing can work together to support the organization in several ways. What benefits can marketing provide to HR? 
4. Similarly, what are the benefits marketing can see from working with HR professionals and leaders?
5. What does a successful partnership between HR and marketing look like?
6. Unfortunately, HR is one of those fields that people love to hate. How can marketing help elevate HR leaders as thought leaders, corporate leaders, and sway public perception?
7. How can HR and Marketing partner for internal employee communications?
8. People want to work for companies that have a strong and positive employer brand. How can HR partner with marketing to support talent attraction and recruiting?
9. Onboarding is an important part of the employee experience. How can HR either partner with or learn from marketing to improve the onboarding experience?
10. Each profession has their own supportive technology. What could HR learn from Marketing about technology and process automation?

How to join a Twitter Chat

A Twitter chat is a LIVE chat that takes place on Twitter. People “gather” at a certain day and time to talk about a certain topic. There is usually one or two people who moderate or host the chat, who post questions to guide the conversation.

Questions are all marked with a Q and labeled with numbers to help everyone keep track of the flow of the conversation. People responding to questions should mark their answers with an A and the corresponding number. 

For example, the moderators/ hosts will post “Q1” and everyone will answer with tweets marked “A1.”Additionally, all Tweets – both questions and answers – will use the hashtag #HRforAll. That’s how we’ll all stay connected on Twitter during the chat.

Your Hosts

Liz Orea