As many analyst firms like Gartner have become “pay to play,” – meaning you only show up in the market or product analysis if you pay huge fees to the analyst firms – many businesses are skeptical about how vendors… Read More »Can Online Reviews Be Trusted? 5 Ways to Tell if a Review Site is Credible
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Online reviews have become a significant part of the decision-making process. We now rely on them heavily to make all kinds of purchasing decisions. Once the reviews start rolling in, what do you do? Do you reply? What do you… Read More »How to Respond to Customer Reviews: Tips and Templates
Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives
In the age of information, we’re starting to face a new reality. There is such a thing as too much data. Each day, consumers are exposed to between 4,000 and 10,000 brand messages.This overconsumption is overwhelming us and contributing to distrust among… Read More »reblog: How Peer Review Sites Overcome Information Overload