Social Media

Smart companies are now building programs to engage with and leverage industry influencers and thought leaders to support their businesses. The more mature teams, however, have figured out how to leverage these industry leaders in multiple aspects of their businesses.… Read More »How to Master Influencer Relations

I was recently asked the question “how does one become an Influencer?” I’ve spent years building, managing, and even coaching organizations’ Influencer Relations programs and strategies to help businesses meet marketing, sales, and business goals. However, in the process, I’ve… Read More »How to Become an Influencer: 6 Tips from an Influencer Marketing Pro

Did you know that most sales reps don’t use sales collateral created by marketing? In fact, research conducted by Hubspot reported that 90% of sales content created by marketing goes unused. Learn more about why 3rd party marketing programs are… Read More »What is Third Party Marketing? Why is it Important?

Story Time: I wrote my undergraduate thesis on how campaign rhetoric can affect the outcome of a political campaign. After a year and 30 pages of writing, editing, dying, crying, reading, I finally turned my paper into its two graders. I was… Read More »Why Editing is Important?

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