Customer Marketing is a new field within marketing designed to help organizations understand their customers, maximize ROI, and turn product users into brand advocates. Learn more.
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Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives
In the age of information, we’re starting to face a new reality. There is such a thing as too much data. Each day, consumers are exposed to between 4,000 and 10,000 brand messages.This overconsumption is overwhelming us and contributing to distrust among… Read More »reblog: How Peer Review Sites Overcome Information Overload
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