Customer Reviews

Customer Marketing is a new field within marketing designed to help organizations understand their customers, maximize ROI, and turn product users into brand advocates. Learn more.

As many analyst firms like Gartner have become “pay to play,” – meaning you only show up in the market or product analysis if you pay huge fees to the analyst firms – many businesses are skeptical about how vendors… Read More »Can Online Reviews Be Trusted? 5 Ways to Tell if a Review Site is Credible

Online reviews have become a significant part of the decision-making process. We now rely on them heavily to make all kinds of purchasing decisions. Once the reviews start rolling in, what do you do? Do you reply? What do you… Read More »How to Respond to Customer Reviews: Tips and Templates

Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives

Did you know that most sales reps don’t use sales collateral created by marketing? In fact, research conducted by Hubspot reported that 90% of sales content created by marketing goes unused. Learn more about why 3rd party marketing programs are… Read More »What is Third Party Marketing? Why is it Important?