I was recently asked the question “how does one become an Influencer?” I’ve spent years building, managing, and even coaching organizations’ Influencer Relations programs and strategies to help businesses meet marketing, sales, and business goals. However, in the process, I’ve… Read More »How to Become an Influencer: 6 Tips from an Influencer Marketing Pro
Did you know that most sales reps don’t use sales collateral created by marketing? In fact, research conducted by Hubspot reported that 90% of sales content created by marketing goes unused. Learn more about why 3rd party marketing programs are… Read More »What is Third Party Marketing? Why is it Important?
I’m just going to say it. HR is easy. Well, it can be. It can be easy if you keep one thing in mind: always do the right thing. Businesses don’t exist without people. Practicing ethical leadership improves employee satisfaction while… Read More »reblog: Ethical Leadership Improves Employee Satisfaction
Work from home policies have sizable benefits to both employees and businesses. Personally, I’ve worked virtual for years and can speak from my own experiences. But, we’re not here to talk about me. The State of the Remote Job Marketplace report… Read More »reblog: 5 Reasons to Implement a Work From Home Policy
In the age of information, we’re starting to face a new reality. There is such a thing as too much data. Each day, consumers are exposed to between 4,000 and 10,000 brand messages.This overconsumption is overwhelming us and contributing to distrust among… Read More »reblog: How Peer Review Sites Overcome Information Overload