As many analyst firms like Gartner have become “pay to play,” – meaning you only show up in the market or product analysis if you pay huge fees to the analyst firms – many businesses are skeptical about how vendors… Read More »Can Online Reviews Be Trusted? 5 Ways to Tell if a Review Site is Credible
Online reviews have become a significant part of the decision-making process. We now rely on them heavily to make all kinds of purchasing decisions. Once the reviews start rolling in, what do you do? Do you reply? What do you… Read More »How to Respond to Customer Reviews: Tips and Templates
Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives
Smart companies are now building programs to engage with and leverage industry influencers and thought leaders to support their businesses. The more mature teams, however, have figured out how to leverage these industry leaders in multiple aspects of their businesses.… Read More »How to Master Influencer Relations
I recently saw a LinkedIn post on which an interviewer complained about a job seekers asking about the organization’s compensation and rewards package in an interview. The interviewer called the question “surface level” and recommended (s)he ask better questions. With… Read More »reblog: Why Job Seekers Need To Talk About Compensation