Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives
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Smart companies are now building programs to engage with and leverage industry influencers and thought leaders to support their businesses. The more mature teams, however, have figured out how to leverage these industry leaders in multiple aspects of their businesses.… Read More »How to Master Influencer Relations
I recently saw a LinkedIn post on which an interviewer complained about a job seekers asking about the organization’s compensation and rewards package in an interview. The interviewer called the question “surface level” and recommended (s)he ask better questions. With… Read More »reblog: Why Job Seekers Need To Talk About Compensation
I was recently asked the question “how does one become an Influencer?” I’ve spent years building, managing, and even coaching organizations’ Influencer Relations programs and strategies to help businesses meet marketing, sales, and business goals. However, in the process, I’ve… Read More »How to Become an Influencer: 6 Tips from an Influencer Marketing Pro
Did you know that most sales reps don’t use sales collateral created by marketing? In fact, research conducted by Hubspot reported that 90% of sales content created by marketing goes unused. Learn more about why 3rd party marketing programs are… Read More »What is Third Party Marketing? Why is it Important?