Wondering how to measure the impact of your Influencer Marketing program? Here’s how to prove ROI.
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Customer Marketing is a new field within marketing designed to help organizations understand their customers, maximize ROI, and turn product users into brand advocates. Learn more.
Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives
Smart companies are now building programs to engage with and leverage industry influencers and thought leaders to support their businesses. The more mature teams, however, have figured out how to leverage these industry leaders in multiple aspects of their businesses. They have created holistic programs. Learn more.
I was recently asked the question “how does one become an Influencer?” I’ve spent years building, managing, and even coaching organizations’ Influencer Relations programs and strategies to help businesses meet marketing, sales, and business goals. However, in the process, I’ve also picked up some tips on how to become an influencer.