Customer Marketing is a new field within marketing designed to help organizations understand their customers, maximize ROI, and turn product users into brand advocates. Learn more.
HR has an immense responsibility in every organization. We’re responsible for talent acquisition, management, compensation, the safety and security of our personnel. It’s extremely important aspects of any business, and that’s why ethical leadership is essential. Below are examples of… Read More »5 Examples of Ethical Leadership in HR
As many analyst firms like Gartner have become “pay to play,” – meaning you only show up in the market or product analysis if you pay huge fees to the analyst firms – many businesses are skeptical about how vendors appear on business software review sites. Learn the 5 ways to tell if a review site is credible.
Online reviews have become a significant part of the decision-making process. We now rely on them heavily to make all kinds of purchasing decisions. Once the reviews start rolling in, what do you do? Do you reply? What do you say? We’ll give you the scoop here.
Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives