Comments on: Why SHRM Changing the Blog Squad Matters #SHRM20 https://socialmicole.com/shrm-annual-conference-shrm20/?utm_source=rss&utm_medium=rss&utm_campaign=shrm-annual-conference-shrm20 Marketing for HR Technology Companies Sat, 19 Sep 2020 16:15:11 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: SHRM Conference: Changing the Blogger Rules and the Fallout - Laurie Ruettimann https://socialmicole.com/shrm-annual-conference-shrm20/#comment-37 Thu, 20 Feb 2020 14:09:58 +0000 https://socialmicole.com/?p=2998#comment-37 […] in historic SHRM fashion, they flubbed a strategic rollout of a program and pissed off a lot of bloggers and other assorted members who wanted a free pass. Would it have killed SHRM to announce a […]

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By: Robin Schooling (@RobinSchooling) https://socialmicole.com/shrm-annual-conference-shrm20/#comment-36 Tue, 18 Feb 2020 15:20:09 +0000 https://socialmicole.com/?p=2998#comment-36 This move by SHRM does not surprise me. What surprises me is that so many of the bloggers seem to be “surprised” by this move. This is a professional “membership” organization that has made it very clear over the last several years that, despite the rah-rah cheerleading to volunteer leaders, “membership” is the least important component of their raison d’etre.

I joined the Blog Squad team circa 2010 and rolled merrily along until a few years ago when I removed myself (and then went back for one more year in NOLA cuz it’s down the road) before removing myself entirely.

Let’s be real: this is simultaneously ABOUT money and also NOT about money. SHRM only covered registration for the ever-expanding blog squad which really meant feeding them (the hard costs) since it’s not like there was a finite number of tickets and a blogger ticket meant there was one less ticket for a paying attendee. Bloggers covered all their own travel and lodging. SHRM, obviously, got a pretty sweet deal from this free labor: less so “during” the conference when the content tends to be lots of selfies and “woo hoo!” “yay SHRM” BUT in the MONTHS leading up to the big show – this crew of dedicated HR folks provided millions of words of FREE content for the SHRM website/blog.

The saddest part, to me, is that once again SHRM has alienated some of its biggest cheerleaders (much as they have done with various moves and affiliations during the last few years as mentioned at the beginning of this post).

But, as is abundantly clear…..they don’t care. And, in the bigger scheme of their business plan…. this means nothing.

SHRM is NOT, protestations aside, a “membership” organization. SHRM is a lucrative money making venture.

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By: JoAnn Corley-Schwarzkopf (@joanncorley) https://socialmicole.com/shrm-annual-conference-shrm20/#comment-35 Tue, 18 Feb 2020 14:51:11 +0000 https://socialmicole.com/?p=2998#comment-35 I think an important question is WHY? announcing it and explaining it w/ compassion and integrity are 2 different things. …kinda “unhuman” to not do so w/ appropriate sensitivity ..oh the irony. Making a change with a note of explanation in the context of inspiration and appreciation would have been the better course.

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By: John B https://socialmicole.com/shrm-annual-conference-shrm20/#comment-34 Tue, 18 Feb 2020 13:35:28 +0000 https://socialmicole.com/?p=2998#comment-34 I worry that those SHRM bloggers remaining, those that meet 20K in followers, will represent a less diverse population of people reporting on the conference. I wonder if that’s been considered

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