B2B Marketing

This is a category for B2B Marketers to learn more about Marketing Strategy, Corporate Communications, Industry Relations, Influencer Relations, Analyst Relations, Customer Marketing, Peer Reviews, and more.

Customer Marketing is a new field within marketing designed to help organizations understand their customers, maximize ROI, and turn product users into brand advocates. Learn more.

Whether you are actively managing your company’s brand reputation or passively standing by, buyers are leveraging b2b customer reviews to make purchasing decisions. ReviewTrackers shares 80% of consumers in the U.S. read reviews prior to making a purchasing decision. Additionally, in… Read More »How to Get Customer Reviews: Take Control of Your Brand’s Reputation to Drive Sales, Marketing, and Business Initiatives

Smart companies are now building programs to engage with and leverage industry influencers and thought leaders to support their businesses. The more mature teams, however, have figured out how to leverage these industry leaders in multiple aspects of their businesses. They have created holistic programs. Learn more.

Did you know that most sales reps don’t use sales collateral created by marketing? In fact, research conducted by Hubspot reported that 90% of sales content created by marketing goes unused. Learn more about why 3rd party marketing programs are essential to your business.