Marketing for HR Technology companies
There are thousands of HR Tech companies. How are you standing out from the crowd?
Increase Brand Awareness
Build the partnerships and content you need to reach your target audience
Generate Demand
Provide the value and nurturing you need to turn audiences into prospective customers
Manage Marketing Campaigns
Engage buyers across the buyer journey through integrated marketing campaigns
Increase Brand Awareness
- Create and distribute thought leadership content
- Partner with industry influencers to promote your business
- Manage 3rd party sponsorships and vendors
- Invest in sponsored content like The Most Inclusive HR Influencer List™
Generate Demand
- Develop and promote content including ebooks, white papers, guides, and webinars
- Copywriting for website, email, social posts, case studies, and more
- Manage email and social media marketing to nurture audiences across channels
Manage Marketing Campaigns
- Design integrated marketing campaigns that increase brand awareness and generate leads
- Oversee campaign implementation across capstone pieces and campaign lifecycle
- Leverage proven marketing strategies across channels
Featured Work
“Micole is effective in the trenches putting social proof to work for sales teams, where those efforts drive pipeline and close deals faster. And at a strategic level, she can build and leverage review programs across a busy, user-generated content landscape.”
KENAN POLLACK, Product Manager at TrustRadius
“I have worked with Micole for several years and I am comfortable saying she probably one of the best analytical minds in the social media space. She is the person who can help you turn social media into an ROI activity. Micole has the innate ability to allow companies to be strategic in whether they are developing their Corporate Brand, Employer Brand, or building a Social Selling Program.”
RHONDA TAYLOR, VP of Sales at Advos by HRmarketer
“Micole is an exceptionally bright and driven visionary. I’m continuously impressed with her out-of-the-box ideas and she always bring her vision to life thanks to her incredible attention to detail and willingness to work harder than anyone else.”
KARINA MONESSON, HCM researcher at UKG
Let’s work together on your
next marketing project
Whether you need a trusted thought leader to elevate your content, want to get involved in the HR Influencer community, or need marketing strategies that generate brand awareness and demand, find out how we can help.